Marketing Specialist at VFD Group

Job Summary

• We’re looking for a smart, creative, and proactive Marketing Specialist to join our team at Bvndle. This is a mid-level role ideal for someone with strong digital and product marketing skills who can drive brand visibility, lead user growth initiatives, and coordinate go-to-market strategies for new product features. The ideal candidate understands both storytelling and data and is comfortable leading campaigns from strategy to execution, working closely with internal teams and our external agency. You will own the user communication lifecycle, lead the marketing of new features, and drive user awareness, education, and adoption across all our verticals, Loyalty & Customer Appreciation, Commerce, Lifestyle, and Payments. You will also coordinate with our marketing agency to plan and execute performance marketing campaigns that scale engagement and conversions.

Job Details

Product Marketing & Feature Launches

• Develop and execute go-to-market strategies for new product features across the Bvndle app (iOS, Android, Web).
  Own the product messaging, positioning, and user education across channels — in-app, email, social, and push notifications.
  Create feature-focused content and campaigns that improve feature awareness, adoption, and engagement.
  Collaborate with the Product and Customer Success teams to gather user insights and feedback to inform product improvement and communications.

Brand, Campaigns & Communications

• Plan and execute digital marketing campaigns that drive brand awareness and user acquisition across all Bvndle verticals.
• Coordinate with the external marketing agency to launch and optimise performance marketing campaigns (Meta, Google, programmatic).
• Develop creative briefs and ensure campaign assets (visuals, copy, CTA) meet quality and brand standards.
• Assist with offline campaigns and experiential activations that improve TOMA (Top of Mind Awareness).

Content & Community Management

• Manage the social content calendar and drive community engagement across Instagram, X (Twitter), LinkedIn, and emerging platforms.
• Develop engaging blog posts, email newsletters, feature tutorials, FAQs, and social content to support brand and product growth.
• Monitor and respond to user feedback on all social platforms, collaborating with support where needed.

Analytics & Reporting

• Monitor and report marketing performance metrics on a weekly and monthly basis, providing insights and data-backed recommendations for optimisation.
• Track CAC, ROAS, conversion rates, and feature adoption metrics. 

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3–5 years of experience in marketing, with a strong background in digital and product marketing.
• Experience in planning and executing go-to-market campaigns for new features or products.
• Proficiency in digital platforms: Google Ads, Meta Ads Manager, Mailchimp, analytics tools, and CMS tools.
• Excellent verbal and written communication skills.
• Strong project management and organisational skills.
• Data-driven mindset with the ability to analyse campaign results and make actionable recommendations.
• Previous experience in fintech, e-commerce, lifestyle, or tech startups is a plus.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Creative thinker with a data-driven mindset and attention to detail.