Marketing Specialist at Payzeep

Job Description

• Payzeep, a fast-growing fintech company, is seeking an experienced marketing specialist to join our dynamic team.
• This role is integral to our success, as it involves transforming extensive market research and consumer insights into actionable marketing strategies that drive our branding and campaign development.
• The ideal candidate will possess a strong ability to independently conduct thorough research, analyzing data to uncover trends and opportunities that inform our marketing plans.
• They will also engage directly with consumers to gather valuable feedback, ensuring our strategies are aligned with market needs and preferences.

Key Responsibilities:

• Develop and implement comprehensive marketing campaigns across various channels including digital, social media, email, events, and partnerships.
• Manage and optimize digital marketing campaigns, including SEO/SEM, PPC advertising, social media advertising, and email marketing, to drive qualified traffic and leads.
• Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for growth.
• Collaborate with cross-functional teams including sales, product management, and external agencies to align marketing strategies with business objectives and sales targets.
• Plan and coordinate events, webinars, and conferences to enhance brand visibility, generate leads, and engage with key stakeholders.
• Monitor and analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and initiatives and optimize strategies accordingly.
• Stay updated on industry trends, best practices, and emerging technologies in marketing and technology solutions.
• Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3+ years of experience in marketing, preferably within the technology industry or a related field.
• Proven track record of successfully executing marketing campaigns and initiatives.
• Solid understanding of digital marketing channels and tactics including SEO, SEM, PPC, social media, and email marketing.
• Strong analytical skills with the ability to interpret data, analyze results, and optimize strategies to maximize ROI.
• Excellent written and verbal communication skills with the ability to create compelling content.
• Creative thinker with strong problem-solving skills and the ability to work effectively in a collaborative environment.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is a plus.