Marketing Specialist at IAB Codes Ltd

Job Description:

We're seeking a skilled Marketing Specialist to:

• Develop and implement comprehensive marketing strategies
• Manage social media presence and create engaging content
• Plan and execute email marketing campaigns
• Analyze website traffic and optimize SEO
• Collaborate with cross-functional teams (product, sales, customer support)
• Monitor market trends and competitor activity
• Track key performance indicators (KPIs) and adjust strategies

Responsibilities:

• Social media management (content creation, posting, analytics)
• Email marketing (campaign development, deployment, tracking)
• Content creation (blog posts, articles, case studies)
• SEO optimization (keyword research, on-page optimization)
• Marketing automation (lead generation, nurturing)
• Budget planning and management
• Collaboration with sales team for lead generation

Requirements:

• 2+ years of experience in marketing
• Strong understanding of digital marketing channels (social media, email, SEO)
• Excellent writing, communication, and project management skills
• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Familiarity with analytics tools (e.g., Google Analytics)
• Bachelor's degree in Marketing or related field

Nice to Have:

• Experience with graphic design and video editing tools
• Knowledge of CRM software (e.g., Salesforce)
• Familiarity with paid advertising channels (Google Ads, Facebook Ads)
• Certification in digital marketing (e.g., Google Analytics, HubSpot)

What We Offer:

• Competitive salary
• Opportunity to work on challenging projects
• Collaborative and dynamic remote work environment
• Flexible working hours
• Professional development and growth opportunities