Marketing/Social Media Officer at Ecoscape Limited

The Marketing and Social Media Specialist will market the company’s services and products through traditional marketing and will manage the company image through social media and email marketing mediums in a cohesive way to achieve marketing goals.  This role is responsible for marketing through various mediums including physical visits to clients, emails and phone calls; and all activities related to monitoring and implementing social media initiatives and developing email campaigns that are consistent with Ecoscape’s overall marketing strategy.

Tasks/Responsibilities

Responsibilities include but are not limited to:

• Place calls, emails and visit potential clients to source for opportunities
• Administer, monitor and create (messaging and advertising) content across social media channels.
• Integrate content programs with brand and social campaigns as well as identify and develop audience-specific content.
• Create a regular publishing schedule and promote content through social advertising.
• Oversee Facebook Ads Manager, YouTube Ads Manager, Google Ads Manager, LinkedIn Ads Manager to ensure that traffic is consistent.
• Oversee the creation, optimization, and refreshing of all ads as needed.
• Track content marketing initiatives with a focus on traffic, engagement, and lead generation.
• Integrate all channels of marketing (physical marketing, social media, content marketing, email, and digital marketing).
• Working collaboratively with other departments to ensure campaigns achieve company goals.

Perform other related duties as assigned.
Knowledge/Skills Required:

• Lead and implement a strategic multi-channel social media campaign, constantly evaluating new platforms to maximize exposure with key audiences. Manage social media accounts and generate post feed activities.
• Demonstrate full understanding of our businesses as basis for all future work.
• Collaborate with key internal managers as it relates to branding, creative, marketing, PR, field marketing, and retail; on everything from big idea generation to tactical execution
• Create campaigns monthly that will directly result in a sales increase
• Investigate all new opportunities from a broad perspective to determine appropriateness and soundness of idea or company
• Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.

Key competencies

• Excellent communication and presentation skills
• Pro-active in pursuing new opportunities, ideas, platforms, etc.
• Responsible, self-motivated, self-starter, personable and well-organized.
• Superior customer service skills to deal with both internal and external customers.

Employment Type: Flexible

Minimum Qualification: A bachelor’s degree.

Salary: Negotiable

Experience Length: 2years or more