Marketing Services Executive, Stakeholder Management at First Bank

JOB DESCRIPTION

JOB OBJECTIVE(S)

• To provide strong support to developing and implementing go-to market strategies for the assigned Holdco or Bank Subsidiary, Bank Departments, Bank SBUs or Bank SRFs; Identify and develop opportunities for business growth and maximize synergy in all marketing and brand-building activities within those assigned areas of business.

DUTIES & RESPONSIBILITIES

• Support in the planning and development of annual Marketing and Communications activities for the Group or for the specific Bank assigned businesses.

• Provide input to the budgeting process for strategic/tactical marketing planning.

• Support the implementation of strategic through the line marketing activities including all internal communications, media and agency relations, branding, events and sponsorships, merchandise management, corporate and industry/policy initiatives and other marketing-related functions for assigned business, to ensure the achievement of equity in their perception among the public

• Support the development of brand strategies and marketing plans across designated SBUs and subsidiaries.

• Enforce brand consistency and drive brand quality across all platforms

• Execute assigned businesses marketing plans/activities in addition to budget scheduling efficiencies, as developed/directed by HOU

• Liaise with Market Planning Unit to ensure stakeholders requirements are clearly understood and delivered within stipulated SLAs

• Assist in undertaking, on a periodic basis, competitive activity tracking a well as actionable intelligence reports and developing/co-coordinating appropriate response to such.

• Administer files and brand-books as well as routine processes relating to marketing projects for the assigned businesses – including but not limited to call reports, processing of approvals/payment trackers/documentation etc

• Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in IS Handbook

• Supervise all assigned marketing services executives to ensure that objectives are met

JOB REQUIREMENTS

Education

• Minimum Education:   Graduate Degree in Social Sciences/Humanities or related discipline
• A post-graduate qualification in Marketing or a relevant professional certification (e.g. from CIM UK or NIMN) will be an added advantage

Experience

• Minimum experience: 4-6 years’ experience in integrated marketing communications, preferably in brand advertising or fast – moving consumer goods marketing. Prior experience in financial services products/channels marketing will be advantageous

Grade : Assistant Manager