Marketing Operations Specialist at Project Growth

Key Responsibilities:

• Marketing Automation Management: Manage marketing automation flows in GoHighLevel, ensuring database accuracy and analyzing campaign performance.
• Operational Efficiency: Maintain efficient marketing operational processes and resolve any bottlenecks
• Automation and Streamlining: Set up new automations and integrations through Zapier to streamline internal operations
• Performance Analysis: Regularly analyze campaign performance and provide insights to optimize marketing strategies.
• Communication and Collaboration: Work closely with the marketing and sales teams to ensure seamless operations and effective communication.
• LMS Experience: Experience with Learning Management Systems (LMS), specifically, Kartra, is advantageous.

What Success Looks Like:

• Efficient Processes: Streamlined and efficient marketing operations processes that enhance team productivity.
• Effective Automations: Successfully implemented automations and integrations that improve workflow and campaign execution.
• Accurate Data: A well-maintained and accurate marketing database that supports effective targeting and personalization.
• Optimized Campaigns: Improved campaign performance through detailed analysis and actionable insights.

Key Qualifications:

• Experience: 3+ years of experience in marketing operations, with a proven track record of success.
• Technical Skills: Proficiency in using APIs, Zapier, Calendly automations, and GoHighLevel for automation and streamlining of internal processes
• Communication Skills: Excellent verbal and written communication skills in English.
• Analytical Skills: Strong analytical skills to evaluate campaign performance in Facebook/Instagram ads, YouTube Ads, LinkedIn Ads, and identify areas for improvement.
• Longevity: Demonstrated longevity in previous roles is a must, with at least 2+ years at a company. Job hoppers will not be considered.
• Additional Skills: Experience with LMS is advantageous, specifically Kartra.