Marketing & Operations Officer at ARM Hold Co.

Job Objectives

• Market research and development of various marketing strategies for all products and services of the company.
• Implementation of marketing plans and generation of sales to meet approved sales targets from time to time.
• Tracking of marketing and sales data to identify areas of improvement to ensure optimal service delivery and customer engagement.

Duties & Responsibilities

• Market Research: Actively scanning the business external environment to better understand trends, data, demographics, pricing strategies, opportunities and other information that can potentially improve marketing and sales performance;
• Strategy Development and Implementation: Contribute information, ideas, and research to help develop marketing strategies. Help to detail, design and implement marketing plans for each product or service being offered by the company. Coordinate with colleagues, sponsors, media representatives and other stakeholders to implement strategies across multiple marketing channels;
• Prospecting of New Clientele: Develop and maintain positive relations with prospective clients through active stakeholder and market engagement. Active generation of sales leads and conversion of prospects to customers;
• Relationship Management: Proactively manage and maintain the company’s excellent relationships with clients by constantly seeking avenues for superior value creation. Acting as a seasoned adviser and formulating strategies and processes to evaluate client needs and surpassing them;
• Performance Management: Track sales data and work to meet target approved from time to time. Creates and presents regular performance reports for managers and executives.

Requirements
Education:

• Bachelor’s Degree or equivalent in Marketing, Business, Agribusiness, or related field.
• Additional educational or vocational qualifications or certifications in related fields will be an advantage.

Experience:

• Minimum of 3 years’ experience in product marketing and sales in a medium to large-scale commercial the Food, Agribusiness and Allied industry.
• Proven track record in the private sector.

Technical Competencies:

• Knowledge of all facets of large scale irrigated and mechanized commercial vegetables and fruits farming
• Knowledge of agricultural markets and the drivers of performance
• Deep knowledge of Fresh Fruits & Vegetables processing and marketing
• Extensive knowledge of the Cassava value chains including inputs, production, processing and marketing.

Behavioral Competencies:

• Strategic Thinking & Marketing
• Good multitasking capabilities
• Good analytical and problem-solving skills
• Ability to manage issues
• Excellent communication skills
• Proficiency in the use of Microsoft Word, PowerPoint, Excel and other spreadsheet applications and excellent record keeping
• Proficiency in digital marketing.