Marketing Officer at Grandville Medical & Laser

Marketers aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas. Marketers develop and oversee marketing campaigns to promote products and services. The role of a marketer can encompass creative, analytical, digital, commercial and administrative responsibilities.

Key responsibilities

• Marketers oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. The responsibilities of a Marketer include:
• Producing a brand style guide that best captures the company’s goals and objectives;
• Meeting with clients to discuss brand guidelines, goals, budget and timelines;
• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns;
• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved;
• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary;
• Overseeing and developing marketing campaigns;
• Devising and presenting ideas and strategies;
• Organizing events and product exhibitions;
• Updating databases and using a customer relationship management (CRM) system;
• Promotion of awareness about their employer’s products, services or brand identity with the hope of increasing consumer engagement with their business;
• Scheduling and Facilitating tours (Facility Inspection) when necessary.