What's the role about?
The Manager Marketing is a key member of the West Africa team responsible for the delivery of the annual market plans, enabling us to drive client satisfaction and consumer choice for Visa.
Reporting to and supporting the Head of Marketing in West Africa, the role will be multi-faceted and dynamic. The Marketing Manager will identify and drive opportunities to develop and execute digital-first market wide campaigns, bespoke co-marketing plans with Visa's key clients across banks, merchants, fintechs, and other strategic partners.
The ideal candidate must have strong strategic marketing skills, digital marketing savvy, and should have a thorough knowledge of multi-channel marketing (with emphasis on digital and social media), experience managing marketing programs from concept to execution, have a business outcome-based mindset be comfortable managing project budgets and schedules, and be able to thrive in a fast-paced environment.
Interpersonal skills are critical, as this position interfaces with Visa's matrix teams at the local, regional, and global level, as well as Visa’s diverse set of clients and partners.
Principal Responsibilities
- Everyone is a leader at Visa, and you will help to manage multiple marketing programs, ensuring maximum traction with clients and sharing your subject matter expertise.
- Confidently lead and facilitate marketing-related conversations with clients to surface potential opportunities, scope projects, and pitch proposals in collaboration with the business development and other cross functional teams.
- Execute client marketing initiatives (Banks, Fintechs and Merchants) with cross functional teams to strategize and propose impactful and relevant marketing programs to deliver set business/marketing objectives.
- Ensure that planned marketing activities align with key Visa priorities and client objectives and have well-defined business and marketing KPIs.
- Manage agency partners to execute digital first, integrated marketing programs and communications. Ensure timely executions from agencies and vendors as well as proper documentation and paperwork across the whole project lifecycle.
- Define, manage, and accurately report budgets and deliver projects following due process and policies.
- Working with Research and Insights team, identify opportunities in the market through tracking of key payment trends, cardholder behavior, etc. and evaluate them to create strategic recommendations for future business propositions.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
- Demonstrated Experience
- A digital first Marketing professional with strategic marketing expertise
- Minimum 8 years in a role related to planning and executing 360 degrees marketing strategies and campaigns.
- Innovative and creative thinker with a track record of delivery and ability to manage several projects concurrently and see them through from conception to conclusion
- Is a strong team player, able to work on multiple projects and in multi-functional teams
- Is comfortable working in a fast paced, hands-on, growth orientated work environment, must be adaptive to change
- Is self-confident and able to think on their feet
- Strong personal motivation and commitment
- Able to work with little management oversight
- Is proactive and demonstrate initiative.
- Pays strong attention to detail
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