Marketing Manager at Universal Human Resource Consult

Job Description

• They are looking for a highly driven and entrepreneurial Marketing Manager to own and scale theiruser experience and growth engine.
• This role is not just about running campaigns the ideal candidatewill be responsible for building repeatable, scalable growth systems that drive user acquisition, activation, and retention.
• The ideal candidate will work closely with product, operations, and partners to ensure growth is not just fast, but sustainable.

Key Responsibilities

• Develop and execute data-driven growth strategies to increase rider acquisition across multiple channels.
• Identify and test high-impact growth loops (referrals, partnerships, campus/community activations, offline channels).
• Drive aggressive user growth targets through continuous experimentation and optimization.
• Plan, launch, and optimize paid and organic campaigns across digital platforms.
• Track CAC, LTV, conversion rates, and channel performance to ensure efficient spend.
• Continuously run A/B tests on messaging, creatives, and funnels.
• Build strategic partnerships with businesses, communities, and institutions to drive adoption.
• Identify unconventional distribution channels that unlock new user segments.
• Collaborate with on-ground teams to execute local growth initiatives.
• Design lifecycle marketing strategies to improve activation and retention.
• Work with product teams to improve onboarding flows and user experience.
• Implement engagement strategies (push notifications, email, incentives, offers).
• Own growth dashboards and reporting.
• Translate data into actionable insights and growth experiments.
• Ensure all decisions are backed by measurable impact.

Requirements

• 3+ years experience in marketing, performance marketing, or similar roles.
• Proven track record of scaling user acquisition in a startup or high-growth environment.
• Strong understanding of digital marketing channels and growth frameworks.
• Experience working cross-functionally with product and operations teams.
• Ability to move fast, test quickly, and iterate based on results.
• Strong analytical and data interpretation skills.
• Experience with growth tools (analytics, CRM, attribution tools).
• Deep understanding of local market dynamics in Abuja or similar environments