Marketing Manager at TalentUp Africa

Job Summary

• We are seeking a visionary Marketing Manager to spearhead our marketing department and elevate our brand's global presence. This role demands a leader with a blend of creativity and analytical prowess, capable of crafting and implementing comprehensive marketing strategies that resonate with our target audiences and align with our business goals.
• The Marketing Manager will play a pivotal role in shaping our brand's narrative, driving international customer and candidate engagement, and growing our market share. Collaborating closely with the business development, recruitment, technology, and executive teams, this individual will build and grow a dynamic marketing team to propel TUA's growth and success.

Responsibilities

• Develop and execute a cohesive marketing plan targeting talents (within Africa) and clients (in the US, Canada, UK, and Europe) to increase brand awareness and market penetration.
• Oversee the creation of marketing materials and content, ensuring consistency with our brand voice and objectives.
• Manage and optimize digital marketing campaigns across SEO, SEM, email marketing, social media, and other online channels to drive lead generation, customer and candidate acquisition.
• Conduct market research and analysis to identify trends, adjust marketing strategies accordingly, and capitalize on market opportunities.
• Collaborate with the executive team to ensure marketing strategies align with company goals and milestones.
• Manage the marketing budget, allocate resources efficiently, and measure ROI on marketing initiatives.
• Hire, lead, and mentor the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Education and Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required. Master's degree in a relevant field is preferred.
• At least 7 years of experience in marketing, with 3+ years in a managerial or leadership role within a fast-paced, growth-oriented organization.
• Proven track record in developing and executing successful marketing strategies in the tech or recruitment industry, demonstrating strong ROI, having marketed to business clients in the US, UK and Canada.
• Extensive experience with digital marketing tools and platforms, including SEO/SEM, content marketing, social media, and email marketing.
• Strong analytical skills with experience in market research, customer behavior analysis, and marketing metrics.
• Exceptional leadership and communication skills, with the ability to inspire and motivate teams.
• Proficient in interpreting data and translating insights into actionable marketing strategies.
• Creativity and innovation in developing marketing strategies and campaigns that engage and resonate with diverse audiences.
• Agile and adaptive to changing market dynamics, with the ability to pivot strategies quickly as needed.
• Proficient in leveraging digital marketing tools and platforms to maximize reach and impact.
• Commitment to excellence, with a meticulous attention to detail and a focus on delivering high-quality work.
• Proactive and entrepreneurial mindset, with a relentless drive to pursue new opportunities and overcome challenges.
• Demonstrated ability to lead and inspire a marketing team to achieve excellence.
• Excellent communication, negotiation, presentation, and problem-solving skills.
• Experience in international markets and cross-cultural marketing strategies would be a strong asset.
• Familiarity with CRM and CMS software, Google Analytics, and AdWords.