Marketing Manager at TalentSquare

Job Summary

• The Marketing Manager will lead the development and execution of strategic marketing initiatives that enhance brand visibility, customer loyalty, and revenue growth. The ideal candidate will have a deep understanding of retail marketing, consumer behavior, and digital strategies to drive both online and in-store sales.

Key Responsibilities

• Develop and implement brand marketing strategies that align with the company’s growth objectives.
• Lead campaign development, from ideation to execution, across digital, traditional, and experiential marketing channels.
• Oversee social media strategy, influencer collaborations, and content marketing to enhance brand presence and engagement.
• Drive customer acquisition and retention programs, including loyalty initiatives, CRM, and promotional campaigns.
• Manage the marketing budget, ensuring cost-effective allocation of resources to maximize ROI.
• Conduct market research and competitive analysis to identify trends, insights, and opportunities.
• Collaborate with cross-functional teams (sales, operations, and product teams) to align marketing efforts with business goals.
• Monitor brand performance metrics, analyzing campaign effectiveness and optimizing strategies accordingly.
• Supervise creative development, ensuring all brand communication is consistent and impactful across all touchpoints

WHAT TO HAVE

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in marketing, branding, or communications, preferably within retail or fashion.
• Proven track record in developing and executing successful brand and marketing campaigns.
• Strong understanding of digital marketing, social media, and e-commerce strategies.
• Exceptional communication, leadership, and stakeholder management skills.
• Data-driven mindset with experience using analytics tools to measure marketing performance.
• Ability to manage multiple projects in a fast-paced environment while ensuring brand consistency.
• Proficiency in Adobe Creative Suite, Google Analytics, CRM tools, and marketing automation platforms is an advantage.

Benefits

• Financial Incentives: Competitive salaries, referral bonuses for new customers and employees.
• Work-Life Balance & Flexibility: Generous paid time off, paid parental leave,
• Professional Development & Growth: Monthly workshops on the latest fashion trends, quarterly leadership development sessions, opportunities to attend industry conferences, clear career progression plans with defined promotion pathways.
• Health & Wellness Benefits: Health insurance coverage, mental health support programs, employee wellness initiatives.
• Employee Engagement & Culture: Fun workplace environment with seasonal team events and celebrations, annual company retreats or team-building outings, employee recognition programs with awards for outstanding contributions, opportunities to participate in community and charity events related to children's welfare.
• Exclusive Perks for Parents & Kids: Priority access to limited edition products for employees, bring-your-child-to-work days, discounts on children's products.