Marketing Manager at SeamlessHR Limited

JOB SUMMARY

• As a Marketing Manager, you will play a pivotal role in shaping and executing the marketing strategy for our organisation.
• This dynamic and multifaceted position requires a strategic thinker with a passion for both traditional and digital marketing.

JOB DESCRIPTION

• Responsible for go-to-market strategy development and implementation.
• Responsible for driving brand visibility, affinity, localisation, revenue, and market share.
• Develop communication materials for above- the-line, through-the-line and below- the-line campaigns.
• Responsible for developing and implementing digital and social media communication campaigns.
• Produce marketing content and collateral to reach desired target audience and achieve set objectives.
• Develop and execute end-to-end growth strategies that align with business objectives, focusing on user acquisition, activation, retention, and referral programs. 
• Collaborate with the marketing, product, and sales teams to create and optimise targeted campaigns that drive inbound leads and conversions. 
• Leverage data analytics and user behaviour insights to identify opportunities for optimisation and improvement across all stages of the user journey. 
• Conduct A/B tests and implement data-driven experiments to optimise conversion rates, user engagement, and retention metrics. 
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of initiatives and provide actionable insights. 
• Utilise SEO, content marketing, social media, email marketing, and other channels to enhance brand visibility and drive traffic. 
• Stay informed about industry trends, emerging technologies, and best practices to continuously innovate and adapt the growth strategy. 
• Drive partnerships, collaborations, and influencer relationships to expand brand reach and awareness. 
• Apply and promote SeamlessHR culture and core values at all times.
  Undertake ad hoc duties as agreed with your line manager.

JOB EXPERIENCE

• Proven experience as a marketing manager or in a similar role.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
• Demonstrable experience in marketing data analytics and tools.
• Well-organised and detail oriented.
• Exceptional communication and writing skills.
• Commercial awareness partnered with a creative mind.

Behavioural Requirements:

• Adapting  
• Innovating   
• Collaborating   
• Being Accountable  
• Leading self and people  
• Leading business  
• Revenue driven 

Seamstar Persona:

• To successfully become a Seamstar, you will have to: 
• believe in our vision and mission; 
• be smart and result-oriented; 
• be honest; 
• be respectful; 
• be a good communicator; 
• be kind, yet firm when necessary; 
• be a good team player; and 
• know how to have fun and be willing to partake in team-bonding activities. 

Benefits

• Competitive salary. 
• On-site recreational/work-out facilities. 
• Tea/coffee whenever you work at the office. 
• An opportunity to play an important role in building one of the top SaaS start-ups in Africa. 
• Health coverage. 
• Effective work tools