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  • Posted: Mar 3, 2021
    Deadline: Mar 18, 2021
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  • Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional consultants offering top of the line executive recruitment and selection services. ABOUT US Ascentech Services Ltd acts as a gateway to provide end to end recruitment services to Organisations Worldw...
    Read more about this company

     

    Marketing Manager - Publishing

    Industry: Publishing

    Location: Ikeja, Lagos

    Responsibilities

    • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
    • Deploy successful marketing campaigns and own their implementation from ideation to execution
    • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
    • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
    • Build strategic relationships and partner with key industry players, agencies and vendors
    • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
    • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
    • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
    • Analyze consumer behavior and adjust email and advertising campaigns accordingly

    Requirements    

    • BSc/MSc degree in Marketing or related field
    • Minimum of 5 years working experience in a publishing company
    • Demonstrable experience in marketing together with the potential and attitude required to learn
    • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
    • Must be conversant with marketing and sales in the publishing industry (particularly in education books)

    Method of Application

    This job has expired. Application is no longer allowed

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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