Marketing Manager at Off-Field Concepts Limited

Purpose of the position

Off-Field is seeking a motivated, high energy individual who’s passionate about direct & online marketing, tech & data; a leader who has the ability to create and capture demand. A good knowledge of and experience in digital marketing is expected of an ideal candidate. Candidate will be expected to lead a sales team, understand and undertake business to business (B2B) and business to customer or consumer (B2C) sales; and also stimulate and recognize market opportunities. 

Key responsibilities & duties

• Define and execute the marketing and communication activities according to our marketing plan;
• Coordinate all marketing activities to generate leads;
• Collaborate with other teams to promote offerings;
• Inform clients and prospects of products and services through creative marketing strategies;
• Track performance of all marketing campaigns;
• Develop strategies and tactics to get the word out about our company, boost its reputation and drive qualified traffic to our front door and our electronic platforms;
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics;
• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan;
• Develop and lead approved marketing campaigns from ideation to successful execution, driving collaboration with the relevant stakeholders and leveraging the right internal processes;
• Build strategic relationships and partner with key industry players and agencies;
• Manage the company’s marketing team;
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis;
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups;
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies;
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely;
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
• Analyze consumer behavior and adjust email and advertising campaigns accordingly;
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, Life Time Value and retention;
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.

*** Majority of assigned work will be conducted during standard business hours; however, it is essential that the candidate must be available for early morning, late evening, and weekend work as required by the CEO.

Academic or trade qualifications / Experience

• Candidate should at least have 4 years prior experience in Marketing;
• Knowledge in Digital Marketing is a plus;
• Possess a Bachelor’s or Master’s Degree in Marketing or Business or similar, and is familiar with CRM and marketing automation.

Other Skills

Candidate must possess;

• Strong verbal and written communication skills, and an ability to understand and analyze trends;
• Strong organizational skills;
• Strong leadership skills;
• Demonstrable and deep understanding of the wide variety of our marketing channels;
• An ability to manage a significant budget with great prudence;
• Demonstrable experience in Marketing;
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate;
• Prior exposure to digital and direct response marketing;
• Experience building complex marketing programs and reporting on the results;
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.);
• Experience in setting up and optimizing Google Adwords and cognate online campaigns;
• Strong problem-solving ability, including metrics-driven thinking;
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets;
• A sense of aesthetics and a love for great copy and witty communication, with demonstrable competence as a creative writer with an eye for great emails and landing pages;
• Up-to-date with the latest trends and best practices in online marketing and measurement;
• Strong project management skills;
• Ability to travel as necessary.

***This position is a Full-time position and is subject to a three (3) month probationary period.***