Marketing Manager at MacTay Consulting

Summary:

As a Marketing Manager, you will be required to Plans, coordinates, and implements the firm’s, practice groups’, and individual attorney’s activities with respect to marketing, business development, public relations, and client services. Objective is to increase visibility and brand recognition to strengthen and expand the firm’s client base.

Responsibilities:

The Marketing Manager will have primary responsibility and authority to lead and administer these important functions of the Firm:

Strategic Planning

Budgeting

Media and Public Relations

Promotion

Sponsorships

Business Development

Requirements:

Education:

• Master’s Degree in Business (Specialization in Marketing)
• Second Class Upper Degree in a first degree
• Additional professional certification in management/marketing/graphic design is an added advantage

Skills:

• Five years in a marketing manager role within a professional services environment (law firm experience preferred)
• Marketing management and strategic planning experience
• Successful development and administration of a marketing program
• Excellent communication, presentation and interpersonal skills.
• Good knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, and website content management systems (e.g. WordPress)
• Familiar with SEO and Google Analytics including ability to set goals, interpret metrics, and implement projects that will improve online performance and visibility.
• Excellent writing skills and the ability to understand the attorney-client relationship
• Ability to write effectively for public relations and other purposes for audiences inside and outside the firm and to prepare written materials to support and to follow-up marketing opportunities for the firm.
• “Firm first” attitude and mindset

Digital Marketing Experience would be an added advantage