Marketing Manager at LN Outsourcing Limited

Responsibilities;

• Sort and refine the smart PV product positioning and selling points. Manage the product GTM.
• Develop and implement a complete brand plan based on the regional market characteristics.
• Clearly disseminate the value of PV products and solutions by various channels, such as large exhibitions, high-level summits, and digital marketing. Improve the recognition of smart PV products and solutions in regional markets, and promote the success of frontline projects.
• Build and maintain regional PV ecosystem. Keep contacting and interacting with third parties such as industry associations and partners.
• Establish and maintain relationships with local media, and support continuous exposure of products through media communication, media cooperation negotiation, and PR writing and publishing.
• Establish and disseminate a good brand image of smart PV products and solutions.

Business skill requirements:

Market insight:

• Have good understanding of the regional PV industry.
• Have industry insight, business insight, and competitive insight capabilities.
• Identify industry trends, customer pain points and competitors' trends, by materials analysis from market research and third-party cooperation, which provide the guide to the marketing.

Marketing management:

• Be proficient in marketing knowledge.
• Be capable of marketing strategy development, value proposition development, marketing content planning, and communication channel planning.

Documentation development:

• Have the capability of developing and writing marketing materials.

Communication:

• Have good expression capabilities, and especially can communicate with customers/media/analysts.

Professional knowledge requirements:

• Bachelor degree or above, with 5 years or above marketing experience.
• Rich experience in the energy industry market are preferred.
• Be willing and enthusiastic to join a smart PV industry, challenge yourself, have a strong sense of achievement and anti-pressure ability, and be adaptable to frequent business trips or working abroad.