Marketing Manager at Lagos Business School

Location: Sangotedo, Ajah, Lagos

Overview

• The primary responsibility of this to ensure that the School maintains the EMBA / MBA / MEMBA market flagship within the environment and positioned to compete for market share with Top tier.

Essential Duties / Key Job Roles and Responsibilities
Includes but are not limited to the following:

• Develop and implement EMBA/MEMBA/MMBA/MBA marketing and recruitment strategy to attract quality candidates across diverse industry sectors, disciplines and backgrounds.
• Plan and implement information sessions and open days; make presentations to relevant target markets for recruitment purposes within and outside Nigeria. Ensure regional and global coverage of marketing activities.
• Develop and implement integrated marketing and strategic PR to strengthen the EMBA/MEMBA/MMBA/MBA as a premium brand.
• Deploy web strategies, paid searches, email campaigns and innovative social media to increases recruitment success.
• Conduct research on the EMBA/MEMBA/MMBA/MBA market and present report for management decisions. Monitor the activities of competitors including foreign Business Schools and align recruitment practices to trends.
• Plan and implement market cultivation strategies for sourcing of prospects from all channels - building admission pipeline.
• Act as first point of contact and provide expert advice to applicants on recruitment and admission processes.
• Provide advice on branding of EMBA/MEMBA/MMBA/MBA brochures, flyers and other marketing communications materials. Provide information and news items on the website to enhance recruitment.
• Develop long range organizational and promotional/marketing plans (print, electronic and other medium) for programs and initiatives which support and promote the academic missions of the institution related to admissions.
• Provide leadership in positioning the LBS in the MBA admission marketplace to expand visibility to attract, select, enroll and retain a diverse student body.
• Develop annual targets and projections for MBA, MMBA, EMBA and MEMBA recruitment activities for use in overall budget projections.
• Any other specific or adhoc duty to be assigned by line manager from time to time.

Qualifications

• Minimum of MBA / M.sc from a recognized University
• An MBA from Lagos Business School (LBS) is preferred and will be an added advantage.

Experience

• At least 5 years in sales and marketing position.
• Experience gained in service marketing and business development, Consulting or project management will be an advantage.

Skills Requirements:

• Planning and organizational skills and initiative
• Strong interpersonal/human relations skills
• Excellent time management skills
• Excellent oral and written communication skills
• Influencing and presentation skills
• Flexibility in work schedule
• High integrity, reliability and confidentiality
• Recruiting and public speaking skills
• Knowledge of project management
• Knowledge of tertiary education policies and procedures in Nigeria and globally
• Ability to prepare financial/budget reports
• Experience in sales or marketing
• Working knowledge of MS office
• Knowledge of channels development
• Knowledge of PR, branding and integrated marketing
• Knowledge of enrollment planning, demographics, recruitment, marketing and admission terminology, policies and procedures.