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  • Posted: May 17, 2022
    Deadline: May 23, 2022
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    International Breweries Plc was incorporated in December 1971 by its founder and first Chairman, Dr. Lawrence Omole under the name International Breweries Limited. The Company commenced production of its flagship product Trophy Lager in December 1978 with an installed capacity of 200,000 hectoliters per annum. Following the increasing demand for its produ...
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    Marketing Manager - Hero

    Role & Responsibilities:

    • Deep consumer understanding to develop winning brand strategies and plans, Lead the execution of brand plans to drive brand growth
    • Innovative ideas and opportunity identification by applying the Front-end innovation process
    • Developing and sustaining a balanced short-to long-term innovation pipeline for the brand
    • Development of differentiated & compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix
    • Influencing stakeholders at different levels, building and maintaining collaborative cross-functional relationships across the Zone
    • Supporting innovation capability building; budget management
    • Job requires frequent work trips to South East Nigeria
    • Established leadership ability at mid / senior level
    • Demonstrated ability to manage projects & multidisciplinary teams.
    • Proven track record of launched innovation initiatives
    • Influencing and consulting skills
    • Ability to handle complex situations under pressure
    • Passionate, self-starter
    • Action and results oriented
    • Good written and verbal communication
    • Experience in and understanding of Igbo language would be an added advantage

    Qualification & Experience:

    • Related Degree
    • Post graduate degree in business or marketing preferred
    • Min 8-10 years related working experience in brand management, consumer insights and/or marketing strategy consulting environment; consumer goods preferred

    Method of Application

    Interested and qualified? Go to International Breweries on wd1.myworkdaysite.com to apply

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