Marketing Manager at Blume Nigeria Limited

Job Summary

• We are seeking an experienced and results-driven Marketing Manager to lead and execute our marketing strategies in Port Harcourt.
• The ideal candidate will oversee all marketing activities, drive brand growth, and ensure the delivery of innovative campaigns to boost customer engagement, sales, and market share.
• This role requires a proactive individual with excellent leadership skills and a strong understanding of the local market dynamics.

Key Responsibilities
Strategic Marketing Leadership:

• Develop and implement comprehensive marketing plans to align with the company's objectives.
• Conduct market research to identify trends, competitors, and customer preferences in Port Harcourt and surrounding areas.

Brand Management:

• Build and enhance brand visibility and reputation through effective marketing initiatives.
• Ensure brand consistency across all marketing channels and communications.

Campaign Planning and Execution:

• Design and execute innovative marketing campaigns to drive product awareness and sales.
• Monitor and evaluate campaign performance, optimizing strategies to achieve desired outcomes.

Team Leadership:

• Lead and mentor the marketing team to achieve departmental goals.
• Foster a culture of creativity, collaboration, and accountability.

Stakeholder Collaboration:

• Work closely with sales, product development, and other departments to ensure marketing efforts are aligned with business objectives.
• Establish and maintain relationships with key partners, media outlets, and advertising agencies.

Budget Management:

• Prepare and manage the marketing budget, ensuring efficient use of resources.
• Analyze ROI for all marketing activities and make recommendations for improvements.

Digital Marketing and Analytics:

• Oversee digital marketing efforts, including social media, SEO, email campaigns, and online advertising.
• Utilize analytics tools to track campaign success and provide actionable insights.

Requirements and Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree is a plus).
• Minimum of 5 years of marketing experience, with at least 2 years in a managerial role.
• Proven track record of successful marketing campaigns and brand management.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Familiarity with the business landscape in Port Harcourt is a strong advantage.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and dynamic work environment.