Marketing Manager at Adexen

Responsibilities

• Working with the executive team to develop a marketing strategy
• Social media management
• Conducting market research for each venture and gathering data on the target market.
• Conducting research and analyzing market trends and competitors
• Using a data-driven approach to reporting on market research
• Planning the new ventures marketing program
• Website development and management
• Data analytics
• PR and corporate communications
• Content production including presentations and brochures
• Brand development
• Implementing digital marketing programs
• Overseeing events and event attendance for promotional purposes

Desired Skills and Experience

• 7-10 years' active work experience in a similar role handling marketing and brand development.
• Must have a good understanding of how Technology start-up companies works and how is it is marketed to grow the brand.
• Commercially aware of the trends in the Technology start-up marketing space,
• Experience in managing multi-pronged Social Media Marketing campaigns, including digital Marketing, brand marketing, content marketing, public relations, and marketing partnerships.
• Strong organizational skills, excellent communication skills, effective writing skills.
• Must be the initiative and able to manage a high powered team in a fast-paced start-up environment.
• Must be tech-savvy and possess proven ability to interpret data, derive insights and report accordingly to impact forecast future
• Experienced in writing and creating capturing authentic stories.
• Experience working independently and in delivering projects on a standalone basis
• Exceptional attention to detail
• Time and project management
• Clear communicator and creative thinker
• Data-driven decision making