Marketing Manager at ADDAS Ultimate Limited

Job Summary:

• The Marketing Manager at ADDAS Mall is responsible for the development and execution of marketing strategies that drive foot traffic, increase sales, and enhance brand equity across the entire mall with a special focus on the supermarket and fashion departments. The role involves overseeing all branding, promotional activities, digital marketing, and customer engagement initiatives that position ADDAS Mall as a top-tier shopping destination.

Key Responsibilities:

Marketing Strategy & Execution

• Develop annual and quarterly marketing plans aligned with the mall’s sales targets and brand positioning.
• Plan and execute thematic campaigns for holidays, seasons, sales events, and new arrivals.
• Collaborate with department heads to support specific promotions in the supermarket and fashion sections.

Brand & Visual Identity

• Ensure consistent brand messaging across all internal and external communication.
• Oversee in-mall visual merchandising, signage, banners, and promotional stands.
• Coordinate in-house media (LED displays, mall directory ads) with relevant content.

Digital & Social Media Marketing

• Manage all online channels including website, social media (Instagram, Facebook, TikTok), and Google My Business.
• Plan digital campaigns including influencer collaborations, paid ads, and content series (e.g., fashion tips, cooking demos).
• Monitor digital metrics and engagement rates using analytics tools.

Customer Engagement & Loyalty

• Design and implement loyalty programs and shopping reward schemes.
• Organize customer-centric events like in-mall activations, giveaways, cooking shows, and mini fashion shows.
• Gather customer feedback to enhance service and promotional effectiveness.

Sales Support & Coordination

• Work closely with category heads and floor managers to roll out product-specific marketing and clearance campaigns.
• Support product launches and exclusive brand promotions in both supermarket and fashion sections.

Partnership & Vendor Management

• Liaise with media partners, influencers, advertising agencies, and printing vendors.
• Negotiate marketing collaborations with product suppliers and retail brands.

Budget & Reporting

• Prepare and manage the marketing budget effectively.
• Report weekly/monthly campaign results, ROI, and KPIs to General Management.

Key Performance Indicators (KPIs):

Sales Growth

• Achieve consistent monthly and quarterly increases in overall mall sales directly linked to marketing campaigns.

Foot Traffic Increase

• Drive measurable growth in customer footfall during promotional periods and special events.

Digital Engagement

• Grow social media followers across platforms (Instagram, Facebook, TikTok) by a targeted percentage each quarter.
• Maintain a minimum engagement rate of 5% on posts and campaigns.
• Increase website traffic and content reach through targeted SEO/SEM strategies.

Customer Retention & Loyalty

• Grow the number of registered loyalty program users.
• Improve repeat customer visits through reward and referral programs.

Campaign ROI

• Maintain a minimum return on investment (ROI) of 3:1 on all major marketing campaigns.

Brand Awareness

• Improve unaided brand recall rates as measured through periodic customer surveys and in-store feedback forms.

Event Success

• Achieve high attendance rates for in-mall events and activations.
• Maintain post-event customer satisfaction scores of at least 85%.

Fashion Department Metrics

• Deliver increased sales in the fashion section after marketing initiatives.
• Track and grow engagement with lookbooks, fashion content, and influencer collaborations.

Customer Feedback & Insight Collection

• Collect and analyze customer feedback monthly to inform marketing strategies.
• Use feedback to achieve improved campaign relevance and targeting.

Budget Management

• Ensure all campaigns and activities are executed within approved marketing budgets with minimal variance.

Qualifications & Experience:

• B.Sc./HND in Marketing, Business Administration, Mass Communication, or related field.
• Minimum of 5 years in a marketing role, preferably in retail, malls, FMCG/ fashion.
• Strong knowledge of marketing tools, campaign planning, and team leadership.
• Proficiency in digital marketing tools (e.g., Google Analytics, Meta Business Suite, Canva, Adobe Creative Suite).

Core Competencies:

• Strategic Planning and Execution
• Creativity and Campaign Innovation
• Leadership and Team Management
• Analytical and Data-Driven Decision-Making
• Strong Communication and Presentation Skills
• Customer Engagement & Brand Storytelling