Marketing Lead at Whytecleon

Our client, a leading award-winning social enterprise in Nigeria engaged in the up-cycling of invasive aquatic weeds and agricultural residues – transforming durable natural resources into affordable eco-friendly products, seek to engage a highly professional Individual for the position below:

Location: Lagos / Ibadan, Oyo

Responsibilities

• Understand the needs of the marketplace and build strategies to help meet those challenges
• Develop Market strategy to determine which marketing channel (e.g. website, 3rd party marketplace, s-commerce) mix gives the best return on investment
• Meet sales targets and work in close co-ordination with core management team.
• Oversee Retail and Export markets
• Seek out opportunities for Client to participate in Export Coaching programs
• Participation in exhibitions and trade shows to get leads
• Partnerships with domestic and international retail chains, wholesale buyers and standalone brands etc to increase sales.
• Capitalize on client's existing visibility through domestic and international media coverage
• Analyse sales and customers data/feedback and derive recommendations
• Coordinate market research, surveys and benchmarks
• Identify new sales development opportunities for client
• Co-ordinate with production team and ensure orders are fulfilled On Time, On Spec.
• Oversee sales at all retail outlets in Lagos, Ibadan and other cities (as applicable)
• Provide feedback to the Operations Lead on designs and pricing of products.
• Conduct online customer surveys and solicit customer feedback
• Drive corporate sales market and partnerships
• Co-ordinating and closing sales deals initiated by other members of the team.

Requirements

• You have a Bachelor's degree or HND. This is a minimum requirement
• You are a TEAM player
• You have excellent knowledge of how small businesses work and ideally you have experience working for a successful start-up or social business
• You are passionate about keeping customers and reaching out to new customers
• You are eager to understand evolving trends and adapt to them in your way of approaching and dealing with customers
• You are skilled with computers, spreadsheets and presentations, and can understand the power of social media to drive and increase sales and market presence
• You have a keen eye for detail
• Your written and spoken English is SUPERB
• You have a strong work ethic
• You have prior experience in retail (a BIG PLUS!).