Marketing Lead, Sub-Saharan Africa at Teleperformance

Purpose of Position

With the objective to facilitate new business revenue growth, the individual is responsible for enabling the sales teams with tools to help effectively pursue target accounts thorough the execution of Account Based Marketing (ABM), run demand generation programs to generate leads and, increase recognition and participation in market opportunities to facilitate new business. The individual will work very closely with the sales teams (New Business and Existing Clients) and be an integral part of the selling process. They will work with other regional marketing teams to leverage best practices, learning, tools and materials. This individual will provide creative production, strategic messaging, customized points of contacts (presentations, site visits, proposal support, invitations, events, etc.), event management, social selling/engagement, digital marketing services to the organization.

Primary Duties and Responsibilities

• Define a region-specific marketing plan that supports the regional sales strategy.
• Plan and host online and offline campaigns and events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
• Strategize, build, and execute integrated field campaigns that involve email marketing, direct mail marketing, and other channels as you see fit
• Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving leads, MQLs and SALs for your sales region
• Use our content management tool to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails
• Support various other marketing projects as needed
• Create content/tools to assist selling teams (new and existing business) in presenting proposition and closing opportunities. To include presentation, case studies, site profiles, videos etc.
• Assist Business Development and SAM teams with developing and presenting compelling propositions to their clients
• Develop creative for all manner of media (presentations, videos, brochures etc.)
• Planning and management of trade shows, summits, briefings, webinars, client conference etc. to ensure proper leverage of event for lead generation, branding and/or client engagement.
• Assist local markets and region with public relations efforts at the local/regional level. Liaise with Global PR team.
• Facilitate communication internally to keep key stakeholders informed and externally to promote/position the company.
• Ensure consistency of brand usage internally and externally – bring to life our brand Manage the company’s social reputation and presence – leverage for communications and demand generation.
• Coordinate and own media production agencies, platforms, and other creative media solutions
• Assist with product/service/vertical launches including the strategy, messaging, and preparation of sales training material, presentations, sales collateral.
• Track metrics and success criteria for all their creative marketing activities. • Be a role model for the company culture.
• Work with global marketing teams to ensure company communications are disseminated in a timely matter.
• Other duties as assigned

Education/Experience

• 8+ years marketing experience in comparable industries (particularly services industry)
• 4+ years field marketing experience
• Management experience preferred (people and process)
• Experience with all manner of presentations a must.
• Ability to work collaboratively with sales, account management, client services and executives.
• Ability to work in a matrixed and virtual organization

Skills

• Strong communication, interpersonal and public speaking skills.
• Strong leadership style, robust and tenacious, able to prioritize and work under pressure to tight deadlines
• Be self-motivated, highly organized and detail oriented
• Energetic and productive under stressful deadlines.
• Good communicator (both verbally and in writing), able to build strong working relationships
• Creative and innovative

Knowledge/Abilities

• Proven project management skills, with a high energy level
• Excellent knowledge of sales and sales support needs
• Excellent written and oral communication skills; comfortable working with sales professionals, account managers, senior managers, directors etc.
• Must have high level of proficiency with various software applications programs including Microsoft PowerPoint, Microsoft Word, and Excel and other applications in the Office Suite
• Knowledge of Adobe Photoshop (or other desktop publishing) and/or video content creation a plus