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  • Posted: Sep 20, 2022
    Deadline: Not specified
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  • HR-EX Consulting provides affordable HR services and advisory to micro, small and medium enterprises. In short, we provide HR services to small businesses at a fraction of the cost of hiring a full-time staff. Perhaps you are a small business owner in a fast-growing business with a need to free up time to focus on growing your business? Understanding that small businesses are the growth engine of any economy, we at HR-EX really, really care about small businesses and are passionate about seeing them grow.
    Read more about this company

     

    Marketing Lead

    Key Role & Responsibilities

    • Deploy successful marketing campaigns and own their implementation from ideation to execution.
    • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
    • Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
    • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
    • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
    • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
    • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
    • Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
    • Build strategic relationships and partner with key industry players, agencies, and vendors.

    Eligibility Criteria

    • Bachelor’s Degree in Marketing, Communications, or related field.
    • Minimum of 3 years work experience.
    • A masters’ Degree in a relevant field will be an added advantage
    • Proven work experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
    • Metric-driven marketing mind with an eye for creativity.
    • Extensive knowledge of marketing strategies, channels, and branding.
    • Minimum of a graduate degree from a top university i.e Covenant university.
    • Understanding of logistics technology process.
    • Knowledge of social media and web analytics.

    Method of Application

    Interested and qualified candidates should send their CV and Cover Letter to: recruitment@hrexng.com using the Job Title as the subject of the mail.

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