Marketing Executive at Smart Partners

Key Responsibilities
Marketing Execution:

• Implement approved campaigns and promotions.
• Coordinate activations, events and brand activities.
• Ensure campaigns happen on time.
• Campaign Coordination
• Work with designers, content creators, videographers, influencers and vendors.
• Follow up on deliverables and deadlines.
• Make sure campaign materials are ready.

Outlet Support:

• Visit outlets and check branding, visibility and promotional materials.
• Coordinate outlet marketing activities.
• Report issues affecting customer experience or sales.

Marketing Research:

• Monitor competitors.
• Research market trends, customer behaviour and new opportunities.
• Gather information the Brand Manager needs for decision-making.

Vendor & Influencer Coordination:

• Communicate with vendors and influencers.
• Obtain quotations.
• Coordinate deliverables and ensure agreed work is completed.

Budget & Documentation:

• Track marketing expenses.
• Maintain quotations, invoices and campaign records.
• Help ensure spending stays within approved budgets.

Reporting:

• Collect campaign, social media, sales and activation data.
• Prepare execution updates for the Brand Manager.
• Highlight what was done, results achieved and outstanding issues.

Follow-up:

• Follow up with internal departments such as Operations, Sales, Finance and Production.
• Make sure marketing requests don’t get stuck.