Marketing Executive at Sigma Consult

Salary: ₦350,000

Experience Required: Minimum 4 years 

Job Summary:

• As a Marketing Executive at our micro-lending financial institution, you will play a key role in driving the marketing and promotional activities to attract potential borrowers and expand our customer base. 
• You will be responsible for developing and implementing effective marketing strategies, campaigns, and initiatives to increase brand awareness, customer acquisition, and loan portfolio growth. 
• This position requires a dynamic individual with strong communication and interpersonal skills, a deep understanding of the microfinance industry, and the ability to work collaboratively with cross-functional teams

Job Description:

• Develop and execute marketing strategies to promote our micro-lending services and products.
• Conduct market research to identify opportunities and trends in the microfinance industry. 
• Create and manage marketing campaigns across various channels, including digital, social media, and traditional channels. 
• Build and maintain relationships with key stakeholders, including clients, partners, and community organizations.
• Collaborate with the sales team to ensure alignment between marketing efforts and business objectives. 
• Monitor and analyze the performance of marketing initiatives, providing regular reports and recommendations for improvement.
• Stay informed about industry trends, competitors, and regulatory changes to adapt marketing strategies accordingly.
• Assist in the development of marketing collateral, such as brochures, presentations, and promotional materials.
• Participate in events, conferences, and networking opportunities to enhance the company's visibility. 

Job Specification

Education and Experience:

• Bachelor’s degree in marketing, Business, or a related field. 
• Minimum of 4 years’ experience as a Marketing Executive, preferably in the financial or microfinance sector. 
• Familiarity with micro-lending products and services. 

Skills and Abilities:

• Strong communication and interpersonal skills.
• Creativity and ability to think outside the box.
• Proficient in digital marketing tools and platforms. 
• Analytical skills to interpret data and make informed decisions. 
• Results-oriented with a focus on achieving targets. 
• Knowledge of microfinance industry trends and regulation