Marketing Executive at Patjeda Group

Job Summary

• We are seeking a dynamic and results-driven Marketing Executive to join our team. 
• The ideal candidate will be responsible for developing and executing marketing strategies to drive brand awareness, lead generation, and customer engagement. 
• This role requires creativity, analytical skills, and the ability to manage multiple marketing campaigns effectively.

Key Responsibilities

• Develop and implement marketing plans and campaigns to achieve business objectives.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Manage digital marketing efforts, including social media, email marketing, and website content.
• Coordinate with designers, content creators, and external agencies to produce promotional materials.
• Plan and execute events, trade shows, and product launches.
• Monitor and analyze marketing campaign performance using KPIs and analytics tools.
• Collaborate with sales and product teams to ensure brand consistency and message alignment.
• Manage the marketing budget and optimize spend for maximum ROI.
• Stay up to date with industry trends and best practices.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field.
• 2+ years of experience in a marketing role.
• Strong understanding of digital marketing, SEO, and social media strategies.
• Excellent communication and content creation skills.
• Proficiency in marketing tools such as Google Analytics, CRM software, and social media platforms.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.

Preferred Qualifications:

• Experience in marketing.
• Familiarity with graphic design tools (e.g., Canva, Adobe Suite).
• Knowledge of PPC advertising and paid media strategies.