Marketing Executive at Omegayksi

Job Summary

• The Marketing Executive will drive the marketing and outreach efforts for the care home, focusing on promoting its services to prospective clients, healthcare professionals, and the community. With a strong background in nursing, the candidate will use their clinical knowledge and expertise to effectively communicate the care home’s value, services, and care standards.
• The role involves developing marketing strategies, fostering relationships with referral sources, and educating potential clients about the care home’s services.

Key Responsibilities
Marketing Strategy & Campaigns:

• Develop and implement marketing strategies to promote the care home’s services to potential clients, families, and healthcare professionals.
• Plan and execute digital and traditional marketing campaigns, including social media, email, print, and events, to raise awareness of the care home.
• Highlight the unique aspects of the care home’s services, such as specialized care for the elderly, dementia care, palliative care, and rehabilitation programs.

Relationship Building & Referral Networks:

• Build and maintain relationships with key referral sources, including hospitals, doctors, healthcare professionals, and community organizations.
• Leverage nursing knowledge to engage with healthcare professionals and ensure they understand the care home’s capabilities in providing high-quality care.
• Attend healthcare and community events to network with potential clients and referral sources, representing the care home.

Client Education & Consultations:

• Provide information and consultations to prospective residents and their families about the care home’s services, helping them make informed decisions.
• Utilize nursing experience to educate clients about the care home’s specialized services, such as medication management, chronic disease care, and mobility assistance.
• Conduct tours of the care home, showcasing its facilities and explaining the care plans available for different client needs.

Market Research & Analysis:

• Conduct market research to understand industry trends, competitor offerings, and customer needs in the local community.
• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies to improve outcomes.
• Analyze client feedback and preferences to shape marketing messages and improve the care home’s service offerings.

Collaboration with Clinical Teams:

• Collaborate with nursing and care teams to ensure marketing strategies align with the care home’s mission and service capabilities.
• Use nursing expertise to bridge communication between clinical staff and the marketing team, ensuring consistent messaging about services.
• Gather insights from care teams to highlight patient success stories and showcase the care home’s impact on residents' health and well-being.

Compliance & Ethical Marketing:

• Ensure all marketing activities comply with healthcare regulations and ethical standards, particularly in terms of representing the care home’s services accurately.
• Follow best practices in patient confidentiality when sharing testimonials, success stories, or patient experiences in marketing materials.

Qualifications & Experience

• Bachelor’s Degree in nursing (B.Sc. Nursing) or a related field. A marketing qualification or training is an advantage.
• Minimum of 5 years of nursing experience in healthcare settings.
• Strong understanding of healthcare services, patient care, and the care home industry.
• Experience in marketing, healthcare outreach, or community engagement is an advantage but not mandatory.
• Excellent communication, presentation, and interpersonal skills.

Key Competencies:

• Ability to effectively communicate complex healthcare information to non-medical audiences.
• Strong marketing and sales skills, with an ability to build relationships with healthcare professionals and clients.
• Creative thinking and ability to develop compelling marketing campaigns.
• Strong organizational skills, with the ability to manage multiple projects and meet deadlines.