Marketing Executive - Abuja at Airtel

The role is responsible for stimulating customer acquisition and sales through brand visibility across the different channels, increasing revenue and reducing churn through effective Know Your Customer (KYC) campaigns and other trade engagements that positively drive brand positioning. Incumbent is primarily responsible for local market brand development and data analytics for his zone to drive insights into brilliant execution on field by Area Sales Managers and Market Developers.

Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.

Responsibilities

Effectively manage distribution of KYC terminals in assigned zone while also ensuring improvements in count of active terminals and productivity.

• Accountable for KYC kits which are company assets and to ensure these assets are optimized via improvement in % active kits and daily productivity. 
• Monitor and improve the KYC process in the zone with the aim of reducing Repair TAT. 
• Manage and maintain the KYC kits in collaboration with the ASMs, ensuring minimal downtime, due to spares unavailability or software defects. 
• Optimising all the key performance indices, including kit productivity, activity and compliance,

Implementation of Trade Strategy

• Delivering the trade Marketing Strategy by determining merchandising requirements in the region and ensuring availability through each channel-trade, shops, CPs, street corner, shops etc.to achive picture of sucesss 
• Monthly Zonal Trade Marketing Execution Report to enable learning and replication of best practice across business areas.

Providing Brand Visibility

• Responsible for trade visibility measurement and tracking across the zone. 
• Drive visibility during sponsorships and events in the zones to ensure TOMA and ITR for both brand and products to drive decrement. 
• Work with the Regional Marketing Manager to create and drive visibility through promotional activations in the zones.

Activations and Trade Compliance

• Work with sales team to achieve coverage marketing and BTS site activations. 
• Ensure showrooms are compliant to the shop guide lines at each point.

Effectively manage customers in assigned zone with view to reducing churn

• Work with the product development team to design products and services suited to the immediate local environment

Reporting and Analysis

• Responsible for preparing reports and analysis as required by the region or respective zones. 
• Collate and turn raw data to insights and actions for execution on field to drive business growth.

Project management

• Coordinate and manage projects within the zones 
• Ensure project goals are delivered on time in full and accurately. Where there are deviations, escalate same to RMM or/and ZBM for resolution.

Qualifications

Educational Qualifications

• 1st degree in Engineering, social or pure science. 
• A second degree in business management or marketing will be an added advantage.

Relevant Experience

• Minimum of 4 years experience in marketing activations and channel branding from agency or FMCG industry. 
• Excellent command of English language. 
• Excellent organizational, communication skills, and attention to detail. 
• Advanced proficiency in Microsoft Word , Excel and Power point. 
• Technical Marketing skills

Other requirements

• Good organizational and planning capabilities 
• Innovative and quick thinking capabilities 
• High level of stress tolerance 
• Adaptability 
• Analytical 
• Innovation 
• Must be a good collaborator/Team player