Marketing Director at Kimberly-Clark

Ref No: 825675
Worker Type: Employee
Worker Sub-Type: Regular
 

Main Purpose of Job

• To leverage a unique understanding of the market and consumer which will build brand equity and align  Nigeria long-term category and brand development strategies with the region. To deliver profitable returns through leading the development of brand and portfolio activation plans; support, guidance  and coaching regional Sales/Key Distributor marketing teams.

Main Responsibilities

• Assist in the development of  long-term Brand Strategy Reviews aligned to sector & regional business strategy
• Lead development of Brand Operating Plans for Nigeria region aligned to Brand Strategy Reviews
• Secure divisional support for Brand Operating Plans
• Provide support for Sales/Key Distributor BTA’s ito executing BOP’s and developing consumer insight
• Monitor brand equity across the region to ensure alignment to strategies/plans
• Manage and monitor the research processes - provide specialist support in the area of consumer research and insights across the division
• Identify opportunities and monitor brand development within the portfolios
• Monitors all marketing initiatives within the brand group across all aspects of the mix to ensure alignment to strategy, response to market dynamics and consumer needs
• Deliver brand group profitability
• Applies creative judgment in assessing consumer communication
• Ensures all Marketing processes and the KC Way are applied and implemented as appropriate
• Manages the Agency relationship to deliver the best creative results
• Manages (CFT) Cross Functional relationship, ensuring communication and involvement as required
• Establishes portfolio mix requirements in terms of price, packaging and ensures alignment across brands/sub-brands
• Ensures channel opportunities and constraints are identified, managed and influences to deliver profit

Qualifications and Experience

• Brand building: purpose, big ideas, marketing strategy, transformative content
• Lead transformational growth through expansive thinking beyond what is existing
• Embed strong external focus – consumer understanding
• Strong acumen in leveraging digital as a way to build stronger smarter relationships with consumers
• Proven success leading the development and execution of commercial programmes that deliver exceptional sustained results.
• Strong analytics, able to stand back and evaluate data, a rigorous and creative approach to problem-solving.  Has the capability to transform it into actionable strategy which is measurable.
• Exceptional leadership skills with an extensive track record of building successful results-oriented and high-performing teams.
• A track record of bringing out the best of people
• Elevating marketing capabilities in the organization
• Experience of working in partnership with Sales as part of a Commercial team which is financially disciplined for-profit achievement.