Marketing Communications (Marcom) Manager at Hyatt

Req ID: LAG000057

About the role

• The Marcom Manager is responsible for developing and executing integrated marketing and communication strategies to promote the hotel’s brand, drive revenue, and enhance guest engagement.
• This role oversees digital marketing, public relations, advertising, and brand positioning in line with Hyatt’s global standards.

Key Responsibilities

• Develop and implement comprehensive marketing and communications plans aligned with hotel revenue goals
• Manage brand positioning and ensure compliance with Hyatt brand guidelines
• Oversee digital marketing channels including website, SEO/SEM, email campaigns, and social media platforms
• Plan and execute advertising campaigns (online and offline)
• Manage public relations activities, including media outreach, press releases, and influencer partnerships
• Coordinate photo shoots, video production, and content creation for promotional use
• Collaborate with Sales, Events, and Revenue teams to drive business across rooms, F&B, and events
• Monitor market trends, competitor activities, and customer insights
• Track campaign performance using analytics tools and optimize strategies accordingly
• Manage marketing budgets and ensure ROI on campaigns
• Maintain relationships with agencies, vendors, and media partners

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field
• 4–7 years of experience in marketing/communications, preferably in hospitality or luxury brands
• Strong understanding of digital marketing tools (Google Analytics, social media ads, CRM systems)
• Excellent written and verbal communication skills
• Creative thinking with strong attention to detail
• Ability to manage multiple projects and deadlines
• Experience working with agencies and media partners.