Marketing Communications Manager at Philly and Mools Group

Objective

• Develop and maintain brand integrity consistent with all company marketing initiatives and communication.

Duties Responsibilities

• Responsible for creating marketing plans, including budget and short and long-term strategy.
• Create and maintain consistent corporate brand/image voice cross product lines, events, and promotional materials, and throughout company departments.
• Implement creative & new ideas to promote organic growth.
• Supervise operations of the company's email program and website on a daily basis, and also perform analytics reviews.
• Responsible for planning of company promotional and advertising communications projects such as electronic, print, and special events to execute parts of the marketing plan.
• Supervise the design, production, and distribution of collateral and promotional materials to aid companyТs sales and marketing programs.
• Responsible for all company interactions on the social media, including responding to messages, creating messages and uploading photos.
• Apply various social media tactics in creating brand awareness and generating inbound traffic that strengthens the companyТs social media presence.
• Create original, error free, clear, and concise copy for website content, promotional materials, blog entry, and newsletter that ensures compelling and effective communication.
• Apply various digital analytics and media tracking tools to generate reports on progress of work on social media.
• Put in place measures for recording success in marketing and communication efforts; gather result data and produce reports for the management team.

Requirements

• Bachelor's Degree in Communication, Marketing, Public Relations or Advertising.
• A minimum of 5 years experience working in related field.
• Excellent communications skills both written and verbal (Public Speaking)
• Experience with various advertising campaigns, including B2B and B2C.
• Experience working with WordPress and other web content management tools.
• Good knowledge of SEO and Google Analytics tools.
• Ability to work effectively with MS Office packages.
• Strong experience with social media marketing campaigns.
• Excellent presentation skills.

Skills:

• Strategic planning / resource allocation and coordination of people and processes efficiently.
• The ability to conduct market research and analyse results effectively.
• Detail oriented
• Strong decision making and negotiating skills.
• A good list of media and PR contacts. quality of initiative
• A positive attitude.
• A creative, innovative and self-motivated individual.
• Good communication skills.
• The ability to work under pressure and deliver to an agreed timeline.