Marketing Communications Manager at Fadac Resources

JOB RESPONSIBILITIES:

• Develop and implement creative marketing communication strategies and campaigns to enhance the organization\'s brand and product visibility in the marketplace.
• Develop and execute digital marketing strategies that drive revenue growth, enhance brand positioning, and reach the target audience optimally.
• Oversee the execution of marketing campaigns across digital and traditional platforms, ensuring they align with the company’s mission, vision, and strategic goals.
• Monitor the performance of all marketing communications campaigns, analyze industry trends, and generate feedback for areas requiring immediate attention.
• Lead and manage the Communications Unit, coordinating efforts across branches and locations to ensure optimal campaign execution.
• Continuously manage and improve the company’s brand perception both internally and externally, ensuring alignment with organizational values.
• Plan and execute brand engagement activities through digital and physical media, ensuring the brand stays top-of-mind for customers.
• Develop and manage the communications budget, ensuring campaigns and plans are executed within budget and deadlines.
• Establish and maintain strong relationships with media and PR contacts to ensure positive coverage and heightened brand visibility.
• Oversee event marketing and communications activities, ensuring impactful promotion of the organization’s initiatives through various channels.
• Provide regular reports on the performance of marketing campaigns, including return on investment (ROI), key performance indicators (KPIs), and feedback on areas for improvement.

JOB REQUIREMENTS:

• Bachelor’s Degree in Marketing, Communications, Media, Public Relations, or a related field.
• Minimum of 10 years of experience in marketing communications or a similar role.
• Strong knowledge of marketing tools, digital media, and traditional communications channels.
• Proven experience in developing and implementing marketing strategies across diverse media.
• Demonstrated ability to lead, inspire, and manage a high-performing team.
• Solid understanding of event marketing, media relations, and brand management.