Marketing & Communication Executive at Bheerhugz Café

Job Description

• Write and edit marketing content including product collateral, newspapers, and blog posts, landing pages, ad copy, info graphics, e-books, webinar scripts, presentations, guides and product materials.
• Prepare effective power point presentations
• Work with marketing, and other required team member at Bheerhugz, as well as with customers and outside companies.
• Ensure consistent internal and external communication of the brand; including guardianship of all brand marks for global sales, product and marketing purposes.
• Manage various planning projects to support system wide strategic decision making.
• Drive content development; including the corporate website microsites, newsletter, and other offerings, working with internal and external writers/editors/graphic artists as needed.
• Evaluate, help select and direct outside agencies and vendors; including industry associations, advertising agencies, and freelance writers and media contacts.
• Support product launch process and go-to-market plan development from the communications perspective, delivering effective content communications externally and internally
• Manage internal communications, including noteworthy announcements and product updates in collaboration with operations management.
• Determine key metrics and success criteria for marketing communications and content development.
• Collaborate with global markets to ensure Bheerhugz services align to business objectives and support the hospitality market
• Ensure superb project management and trafficking for all Bheerhugz Café projects.
• Keeps promotional materials ready by coordinating requirements with graphic department.
• Help to create and monitor budgets by comparing and analyzing actual results with plans and forecasts, collecting actual requirements from the operations.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Manage and coordinate all marketing, advertising and promotional staffs and activities
• Conduct market research to determine market requirements for existing and future products
• Expand and develop marketing platforms
• Monitor, review and report on all marketing activities and results
• Liaise with media and advertising