Marketing Associate at truQ

JOB DESCRIPTION

• Create and execute marketing strategies

• Assess the effectiveness of the marketing programs

• Develop and implement creative and engaging social media strategies

• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube, adapting content to suit different channels

• Manage and oversee social media content generation, edit and publishing.

• Work with graphics designer to ensure content is informative and appealing

• Monitor SEO and user engagement and suggest content optimization

• Oversee the creation and implementation of truQ’s monthly social media calendar

• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics.

• Manage all aspects of social media interaction between customers and truQ, and ensure a positive customer service experience through the social media platforms while developing leads

• Create actionable plans to both grow and maintain followers through all social media platforms.

• Managing truQ’s online community to ensure appropriate engagement and increase in engagement

• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.

• Develop messaging, events, and  strategies aimed at acquiring users and increasing our engagement with them.

Skill and Experience

• Minimum of a B.sc degree with a minimum of a 2.2 graduating grade

• Minimum of 2 years social media management experience .

• Experience using multi-social posting programs such as HubSpot

• Must be Data-driven

• Strong communication skill (written & verbal)  skills

• Understanding of SEO and web traffic metrics

• Exceptional creative writing skills

• Strong analytical skills

• Strong design skills

• Strong project management skills

• Strong ROI-tracking skills

• Community management experience.

• Knowledge of basic graphic design tools e.g canva etc.