Marketing Associate at Alan & Grant

Industry: FMCG / Foods / Beverage

Job Summary

• A Marketing Associate for our Flavors Marketing team for Africa and the Middle East and focusing on our Maghreb and West African Region market, while being based in our Lagos (Nigeria) office
• Ideal candidate will be working for the market leader that is at the forefront of innovation in an industry of emotions, will also focus on the vibrant markets of the Nigeria and French West African region.

Responsibilities and Duties

• Build an in-depth market understanding of consumers, local customer brands and market categories and dynamics.
• Identify market needs and opportunities through external and internal analysis
• Be a strategic partner for the Sales Manager and the Sales team on local strategy and planning.
• Drive the development of Nigeria/Ghana marketing action plan
• Drive customer-centric thinking and taking the customer’s perspective.
• Develop close relationships with customers at country levels.
• Engage on customer briefs where appropriate.
• Support and drive our customers’ innovation process
• Ensure that customers know and understand our capabilities.
• Drive the execution plan and implementation of the Country marketing strategy.
• Build the company's brand in the local market and ensure local marketing activity is consistent with Flavor division branding and positioning.
• Adapt and deploy global and regional promotions, capabilities, and innovation presentations according to local needs.
• Plan, coordinate and execute local customers’ visits and events in relation to marketing activities
• Lead innovation together with regional marketing and technical teams to deliver the next ‘blockbuster’ flavor based on deep consumer understanding and product segment insights.
• Ensure that products are relevant to the local markets in terms of cost-effectiveness, profitability, and performance.
• Partner with technical teams to deliver insightful customer presentations on new technologies for target customers.

Requirements

• Minimum of a B.Sc in Marketing. MBA / M.Sc is an added advantage
• Candidate must have 2-4 years of regional hands-on experience in a similar role within a multinational, multi-country environment
• Experience in Food and Beverage or related industry is a plus
• Results-oriented, customer focused, with a serious commitment to excellence
• Excellent communication and analytical skills
• Able to work under pressure to work and successfully manage in a rapidly changing environment
• Well-developed story telling skills: excellent in developing and delivering compelling presentations
• Able to travel within Maghreb and West African countries
• Fluent in English and with good command of French.