Marketing and Sales Manager at PachaMama Foods

Description

• Have a comprehensive knowledge of all PachaMama Foods products and the company.
• Conduct market research, market trend analysis, and competitive analysis to identify threats and opportunities and develop and execute the marketing plan and activities accordingly.
• Monitor market trends, competitor activities, consumer preference and position PachaMama Foods products accordingly.
• Grow market penetration of PachaMama Foods products in the dense areas of Lagos.
• Assist the team to meet sales target sets and carrying out field sales to meet target set.
• Provide reasonable budget assumptions for the sales and marketing division, that will ensure SMART Budget are set and manage marketing budget.
• Assist to develop and execute strategies to expand the customer base and contribute to the development of the company’s brand.
• Travel inter-state for marketing and sourcing for new clients.
• Develop and prepare business proposals.
• Source and manage relationships and evaluate the effectiveness of outsourced providers of marketing services like Social Media Management.
• Coordinate and participate in promotional activities.
• Execute developed product launches and related marketing initiatives.
• Ensure adherence to the sales process to achieve market share gains within key customer segments.
• Provide input on the company’s media and public relations advertising.
• Ensure all marketing strategies adhere to the company’s ethical code of conduct.
• Maintain contact and good relationship with all clients and ensure high-level client satisfaction.
• Sustain rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Identify marketing opportunities by identifying consumer requirements, defining market share, competitor’s share, and competitor’s strengths and weaknesses, forecasting projected business, and establishing targeted market share.
• Supply Management with weekly reports and monthly on Sales operations and generated returns, customers problems and interests and competitive activities.
• Oversee special projects and the entire Sales team to ensure they meet their KPIs, targets and tasks.
• Onboard and ensure that all members of the sales teams have comprehensive knowledge and benefits of all PachaMama Foods.
• Other duties as shall be required.

Requirements

• Interested candidates should possess a Bachelor's Degree with 3 - 5 years work experience.