Marketing and Digital Executive at Smart Partners

Summary

• Our client is seeking a dynamic and driven Marketing and Digital Executive to spearhead and execute marketing initiatives aligned with their company's strategic goals and aspirations.
• As a key member of the team, you will collaborate extensively with the National Sales Manager and Channel Sales Managers to incorporate their insights into the overarching marketing strategy.
• Your role will be instrumental in monitoring competitive activities, devising schemes and promotions, and ensuring compliance with company policies.
• You will also play a pivotal role in expanding their reach and revenue across all tiers of the value chain.

Key Responsibilities

• Develop and execute marketing activities (traditional & digital) in alignment with company objectives including all channels of distribution (Open Market, Modern Trade & Horeca).
• Collaborate closely with the National Sales Manager and Channel Sales Managers to integrate their expertise into the marketing strategy.
• Regularly track and analyse competitive activities, promotional schemes, and market trends.
• Propose innovative activities to enhance market reach and revenue generation.
• Gather, monitor, and present data as required to support informed decision-making.
• Plan and manage marketing budgets, making necessary adjustments as needed.
• Liaise and coordinate with various suppliers, including agencies and production houses.
• Ensure adherence to company policies and standards.

Key Performance Indicators (KPIs)

• KPIs will be established in accordance with agreed-upon activities and objectives.

Reporting Line:

• As the first member of a department, we intend to grow, you will report directly to the GM until a Marketing Manager is present.

Skills and Experience

• Minimum of 5 years of experience in marketing
• Proficiency in both online and offline marketing strategies (open market activations).
• Demonstrated ability in managing and leading teams of brand ambassadors during activations.

Compensation and Benefits

• Net monthly salary of N400,000.
• Communication allowance.
• Transport allowance.
• Health Maintenance Organization (HMO) coverage.