Marketing and Communications Executive at Westfield Consulting

Job Summary

• The individual will be responsible for Market research, and analysis, reporting on planned strategic marketing communication activities, which should ultimately lead to an increase in sales of products.
• The expansion of the brand’s visibility and awareness and digital footprint is the goal; the outcome of this must lead to greater demand for the company's products and services.

Key Duties & Responsibilities

• Conduct market survey, research, and analysis in line with the company’s goals and objectives.
• Collaborate with individual brand niches ( Automotive, FESTO, Machinery) to identify internal and external customer persona and needs.
• Creating content for the company website, blog, print brochure, newsletter, investor communication, flyers, proposal, etc., and electronic/ social media channels (Content Calendar).
• Managing all company Social Media channels with the aim to increase followership and drive engagement.
• Drive the telemarketing process, both inbound leads (phone calls, text messages, email inquiries) and outbound lead management.

Requirements
Education:

• Candidates should possess a Bachelor's Degree.

Skills and Experience Required:

• Minimum of 4 years work experience.
• Competitive, “Can-Do” Attitude
• Creativity and Resourcefulness
• Confident Communicator — Excellent verbal and written communication,
• Analytical Storyteller — Be able to gather relevant data from multiple sources and translate it into insightful stories and tactical recommendations.
• Technology advocate — Stays up to date on the latest tools, and best practices, and is always striving to make processes more efficient and effective.
• Forward-thinker — Be able to see the small details, the big picture, how things are now, and where we can go from here.
• Data-driven — Understand the importance of data and knows how to collect and analyze data, as well as glean and implement insights.
• Negotiation – Be able to effectively negotiate with team members, prospects, and customers ● Effective Funnel management — Be able to grow, manage interpret, and organize sales funnels.
• Strong people management experience
• Solid understanding of and appreciation for integrated, digital marketing, marketing automation concepts, and marketing operations.
• Exceptional skill in exerting influence and impact with executives and senior leaders in the company.
• Critical thinking and an ability to understand and craft messages for diverse targeted audience groups.
• Digital Marketing expertise and Strategic Communication Planning
• Understanding of key brand management and brand metrics
• Ability, with a track record of creating content and using digital marketing to drive sales or influence behavior

Salary
N200,000 Monthly.