Marketing and Communications Business Partner at Coronation Merchant Bank

Department Marketing & Communications

Reports To Head, Marketing and Communications

Direct Reports/ Subordinates

Job Grade Level ABO

Key Duties and Responsibilities

• Use a wide range of methods to communicate, including language and style that capture the attention of a target audience.
• Adapts content, style, tone and medium of communication to suit the external target audience’s language, cultural background, and level of understanding.
• Assist in developing and implementing any new internal communications tools or systems required by the organisation
• Present and communicate information effectively to external stakeholder groups clearly and concisely.
• Communicate difficult ideas and complex messages to clients in a way that aids understanding
• Participate in the articulation of the company’s overall corporate strategies and objectives.
• Work hard to support the articulation of the company’s marketing strategies and plan and ensure alignment with the corporate strategy, goals, and objectives.
• Ensure appropriate documentation and record of all internal and external communication.
• Monitor feedback for all internal communication and assist in providing clarification where necessary
• Participate in the implementation of organisation-wide strategic communications plan.
• Support the development of company profile and brand image in the market through sustained campaigns.
• Foster and maintain strategic partnerships with third parties such as regulatory bodies, business partners (e.g. retail chains), etc.
• Monitor and update CSR activities database and reports on CSR activities of the organisation and individual business units

Key Requirements

Education and Work Experience

• Bachelor’s degree in Arts, Humanities, Social Sciences, Mass Communication, Journalism, Management sciences or any related field
• Minimum of 5 years’ experience in Public Relations, Brand Strategist or Corporate Communications role in a large corporation

Skills and Competencies

Key Requirements

• Understands the strategic objectives of the different product brands.
• Explain how to create a seamless online presence over web, social, mobile, and other digital platforms
• Understands the benefits and limitations of different digital marketing channels.
• Able to select relevant content and write basic marketing copy in various formats including text, links, video, visual and more
• Ability to organize information and findings and share them within organization
• Excellent communication and business presentation skills
• Understanding of and experience with all things advertising; digital and traditional
• Digital savvy and ability to drive and interpret data analytics
• Understanding of the digital world and the disruptive opportunities being created
• Ability to think strategically, and drive for results

Key Performance Indicators

• Brand perception relative to competitors
• Average revenue per customer.
• Percentage increase in customer base across segments.
• Percentage of sales target met.
• Percentage increase in customer base across segments.
• Achievement of strategic objectives.
• Percentage increase in market share and revenue growth
• Quality of reports/documents
• Timeliness of reports/documents