Marketer at LOPTERRA

Job Description

• They are seeking an enthusiastic and results-driven marketer to join their team and help promote their logistics services to potential clients.
• The Marketers will be responsible for developing and executing marketing strategies to generate leads, acquire new customers, and increase brand awareness.
• The ideal candidates will have a strong understanding of sales and marketing principles, excellent communication skills, and a passion for driving business growth.

Key Responsibilities

• Conduct market research to identify target customer segments, industry trends, and competitive landscape.
• Define the customer journey to ensure customer needs are met
• Analyse customer needs and preferences to develop targeted marketing strategies and campaigns.
• Generate leads through various channels, including cold calling, networking, and attending industry events and trade shows.
• Follow up on leads and inquiries to qualify prospects and schedule meetings Identify and pursue new business opportunities to generate leads and increase sales revenue
• Build and maintain relationships with potential clients, understanding their business requirements and offering tailored solutions.
• Conduct sales presentations and demonstrations to showcase our services and capabilities.
• Collaborate with Digital marketer to manage digital marketing campaigns across various channels, including social media, email marketing, and online advertising.
• Attend networking events and industry conferences to expand our network and establish partnerships with potential clients and stakeholders.
• Collaborate with internal teams, including sales, operations, and customer service, to ensure alignment of marketing activities with business objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2-3 years of proven experience in marketing or sales roles, preferably in the logistics or transportation industry.
• Strong understanding of marketing principles and techniques.
• Excellent communication and interpersonal skills.
• Ability to build and maintain relationships with clients and stakeholders.
• Creative thinking and problem-solving abilities.
• Proficiency in digital marketing tools and platforms is a plus.

Why work with our client:

• Dynamic and Fast-Paced Environment: Their industry is dynamic and ever-changing, providing a stimulating and challenging work environment. If you thrive on solving complex problems and working in a fast-paced setting, you’ll find our client’s company to be the perfect place for you.
• Commitment to Work-Life Balance: Our client understands the importance of maintaining a healthy work-life balance. Their flexible scheduling options and supportive policies are designed to help you manage your professional and personal responsibilities effectively.
• Recognition and Rewards: We recognize and reward hard work and dedication. Our recognition programs are designed to celebrate achievements, big and small, ensuring that our employees feel appreciated and motivated.
• Cutting-Edge Technology and Tools: Our client is committed to staying at the forefront of technology and innovation. You'll have access to state-of-the-art tools and resources to help you perform your job efficiently and effectively.
• Strong Values and Ethics: Integrity, reliability, and professionalism are at the core of everything our client does. They operate with the highest ethical standards and are committed to delivering exceptional service to their customers while maintaining a safe and respectful work environment for their employees.