The ideal candidate will be responsible for developing and executing strategies to promote Media Trust products and services, ultimately driving sales and brand awareness.
This involves a variety of activities, including market research, sourcing adverts, and data analysis.
Responsibilities
Conceive and develop efficient and intuitive marketing strategies for Media Trust
Conduct market research and analysis to evaluate trends, and determine our target audiences' needs
Communicate with target audiences to build and develop customer relationships
Collaborate with cross-functional teams to ensure alignment of marketing strategies with business goals.
Identify and pursue opportunities for partnership and collaboration with other organizations.
Source for advertising opportunities for Media Trust
Develop relationships with key stakeholders, both internal and external.
Initiate and control surveys to assess customer requirements and dedication
Developing creative briefs and ensure that marketing output is characterised by the highest creative standards
Develop strategically placed advertisements to reach niche demographic
Centralise and spread marketing best practices
Collaborate with editorial, sales and operations to align marketing activities with business strategies and priorities.
Stay updated on industry trends, best practices, and emerging technologies in marketing and advertising.
Represent the organization in marketing-related activities, events, and industry associations to enhance brand visibility and reputation.
Requirements and Skills
Minimum of B.Sc Degree / HND in Marketing, Business, Communications, or a related discipline.
Minimum of 10 years cognate experience
Strong analytical thinking and problem-solving abilities
Proven experience as marketing officer or similar role
Solid knowledge of marketing techniques and principles
Good understanding of market research techniques, statistical and data analysis methods
Excellent organizational and multi-tasking skills
Outstanding communication and interpersonal abilities Creativity and commercial awareness
Gmail
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