Marketer at Daily Trust

Job Summary

• The ideal candidate will be responsible for developing and executing strategies to promote Media Trust products and services, ultimately driving sales and brand awareness. 
• This involves a variety of activities, including market research, sourcing adverts, and data analysis. 

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies for Media Trust
• Conduct market research and analysis to evaluate trends, and determine our target audiences' needs
• Communicate with target audiences to build and develop customer relationships
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with business goals.
• Identify and pursue opportunities for partnership and collaboration with other organizations.
• Source for advertising opportunities for Media Trust
• Develop relationships with key stakeholders, both internal and external.
• Initiate and control surveys to assess customer requirements and dedication
• Developing creative briefs and ensure that marketing output is characterised by the highest creative standards
• Develop strategically placed advertisements to reach niche demographic
• Centralise and spread marketing best practices
• Collaborate with editorial, sales and operations to align marketing activities with business strategies and priorities.
• Stay updated on industry trends, best practices, and emerging technologies in marketing and advertising.
• Represent the organization in marketing-related activities, events, and industry associations to enhance brand visibility and reputation.

Requirements and Skills

• Minimum of B.Sc Degree / HND in Marketing, Business, Communications, or a related discipline.
• Minimum of 10 years cognate experience
• Strong analytical thinking and problem-solving abilities 
• Proven experience as marketing officer or similar role 
• Solid knowledge of marketing techniques and principles 
• Good understanding of market research techniques, statistical and data analysis methods
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities Creativity and commercial awareness
• A team player with a customer-oriented approach.