Marketer at Amani Advisory

Job Description

• The Marketer will be responsible for promoting the hair salon’s services and products, driving customer engagement, increasing foot traffic, and fostering brand awareness. 
• This role requires creativity, a customer-focused approach, and a strong understanding of marketing strategies tailored to the beauty and hair industry.

Responsibilities
Digital Marketing:

• Social media management (Instagram, Facebook, TikTok, etc.).
• Running ads on platforms like Google, Instagram, and Facebook.
• Content creation (graphics, posts, and captions).
• Search engine optimization (SEO) for your website or online platforms.
• Email marketing campaigns to retain customers.

Brand Promotion:

• Design flyers, posters, and banners.
• Create visual content for your salon and products (photos/videos).
• Handle your social media profile, taking and uploading product photos.

Field Marketing (Offline):

• Distribute flyers in your target areas (near schools, hotels, and residential areas).
• Network with nearby businesses to create partnerships (e.g., with schools or hotels).
• Plan and execute local events or promotions to attract foot traffic.

Analytics and Strategy:

• Analyze the success of campaigns and make adjustments to improve.
• Develop a consistent marketing calendar for all thebusinesses.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Proven experience in marketing, preferably in the beauty, fashion, or hospitality industry.
• Strong knowledge of social media platforms and digital marketing tools.
• Excellent communication and interpersonal skills.
• Creative and innovative mindset with a passion for the beauty industry.
• Basic graphic design skills (e.g., Canva or Adobe Creative Suite) are an advantage.
• Ability to analyze data and make data-driven decisions.
• Customer-focused and approachable.
• Self-motivated and proactive.
• Ability to multitask and manage time effectively.
• An understanding of the beauty and wellness industry’suniquedemands.