Market Insight Manager at Promasidor

Job Purpose / Objectives

• Research, monitor, compile and detail key competitor trends and activities, identify threats and opportunities, managing multiple data and insight sources to support business decisions.

Key Responsibilities / Activities

• Develop and distill insights into frameworks that inform brand strategy and drive key business decisions across product and marketing.
• Drive an integrated market research strategy and plan to proactively provide a comprehensive view of the consumer, trade and market.
• Manage all aspects of research, including partnering with key stakeholders to frame pain-points, designing research methodologies, implementing high-quality data collection, and analyzing results.
• Translate research findings into clear and actionable insights through thoughtful data collection, in-depth analysis, sharp observations, smart story-telling, and compelling presentations.
• Support new product development with actionable insights via trends, market opportunities/threats, taste test.
• Support the GTM team in developing a robust competitive price tracker embedded in the SFA.
• Act as point of contact/owner for a wide variety of marketing data sources.
• Manage research relationships with external agencies and internal partners on design, execution, analysis of market research.
• Review research brief /proposal to ensure most efficient execution.
• Support the team in developing and representing the “voice of consumer” through thoughtful data collection, insightful observations and careful analysis.
• Manage research budget and expenditure.

Education & Experience

• Minimum of Second Class a B.Sc. / HND from a reputable university/polytechnic, either in Nigeria or abroad.
• Postgraduate qualification in Marketing, Market research, Statistics or social science would be an advantage if the first degree is not in a related field.

Knowledge:

• Understanding of research techniques.
• Interpreting data and information.
• Presentation skills.
• Third-party supplier management.
• Managing budgets and expenditure.
• Working in teams.
• Microsoft Office suite – Word, Excel and PowerPoint.

Functional or Technical Skills:

• Problem solving.
• Collaborative
• Strong Communicator – verbal and written
• Able to assimilate a range of information for decision-making.
• Analytical
• Strategic thinker
• Multi-tasking
• Good interpersonal skills – persuasive, tactful.