Manager - Proposition and Customer Insights Prepaid at MTN Nigeria

Mission:

• Create and drive the overarching high-value prepaid strategy for MTN Nigeria to drive quality customer acquisition, lead an integrated go-to-market strategy, and execute customer engagement programs to create sustainable and profitable market volume and value growth for the high-value prepaid segment within the consumer segment.
• To assist and support the Senior Manager, High Value Segment—Consumer Segment Group, in the implementation of strategies to achieve agreed business objectives.

Description:

• Review market and internal conditions, contribute to the development of marketing strategies for high-value segments, and ensure segment marketing strategies are based on a clear value proposition that is aligned with the MTN value proposition.
• Research industry evolution and competition’s activities to identify segment-specific gaps and strategies to exploit high value prepaid segments to MTN's advantage.
• Develop comprehensive plans and programs to achieve high value-set targets for profitability, revenue, value, market share, stir-up preservation, etc. in support of defined marketing strategies.
• Monitor the execution of high-value and emerging market strategies against specifications.
• Evaluate new opportunities for expansion and revenue growth, and develop creative and innovative approaches to drive sustainable growth in the high-value market space.
• Develop promotion campaigns to stimulate usage and profitable consumer connections.
• Identify, review, and monitor the demographic profiles of high-value prepaid segment customers continuously.
• Provide delivery and performance tracking support to management, identify opportunities, and leverage MTN and HV segment value propositions to take advantage of such opportunities.
• Manage and contribute to the development of communication to drive understanding of value propositions and achieve business objectives.
• Collaborate with go-to-market teams in developing advertising and communication concepts in support of MTN’s brand-building initiatives and manage advertising, promotions, and events independently from the concept stage (agency briefing-script-storyboard development) to execution (production-flighting).
• Perform any other duties as assigned by the Senior Manager, High Value Segment.
• Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets and requirements, and regular review of their training needs.

Education:

• First degree in marketing, business, or a related discipline. MBA is a plus.
• CIM is a plus.
• Fluent in English

Experience:

6–13 years’ experience, which includes:

• Experience working in a medium- to large organization.
• Minimum of 3+ years of work experience in marketing or product/project management with a strong commercial acumen (ideally in the telecommunications, FMCG, or consulting industries)
• Proven track record of managing high-value customer segments and driving revenue growth
• Hands-on product management and development experience, including defining, launching, and optimizing products and services.
• Demonstrated project management experience and excellence in driving cross-functional projects with multiple stakeholders.
• Strong analytical and quantitative skills; ability to use data and metrics to make informed decisions.
• Ability to work effectively in a fast-paced and dynamic environment.
• High Proficiency in Excel, PowerPoint, and Other Digital Tools