Manager, Product Campaign & Promotions at Stanbic IBTC

Job Description

Responsible for creating and executing strategic marketing campaigns and promotional initiatives for PPB Products, to enhance customer acquisition, retention, and brand loyalty. This role involves close collaboration with cross-functional teams, understanding the financial needs of target audiences, and ensuring campaigns align with business objectives and regulatory standards. To drive measurable results, leveraging digital tools and consumer insights to optimize campaigns in a highly competitive financial environment.

Job responsibilities

• Campaign Strategy & Planning
• Campaign Execution & Management
• Market Research & Consumer Insights
• Performance Tracking & Optimization

Qualifications

• First Degree in Marketing, Business Administration, Finance or related field

Experience

• At least 5 year's experience in the design and development of client growth strategies
• At least 5 year's experience in marketing product campaigns or promotions, ideally within baking or financial services.
• At least 5 year's experience in effectively managing relationships across the ecosystem to deliver business value. 

Additional Information

Behavioural Competencies

• Generating Ideas
• Developing Strategies
• Producing Output
• Team Working
• Pursuing Goals

Technical Competencies

• Technology Savvy
• Product Knowledge
• Client Value Propositions