Manager, Core Products at 9Mobile

Job ID: IRC4819
Location: Lagos,NG

Job Summary

• Manager Core Products will be responsible for developing the segment's plan in line with the Consumer Segment's strategy and also manage the execution among cross functions within the company.
• Drives the implementation of strategies/initiatives targeted at EMTS's Consumer segment that ultimately maximize market penetration, growth, and profitability. The Manager Core Products will be responsible for product & pricing, route to market, advertising and promotion strategies for the Segment.

Principal Functions
Tactical:

• Develop initiatives for market penetration and growth of EMTS's market share volume and proffer recommendations to the Head, Product & Digital Services. Includes End-to-end management of existing products and innovation to create new propositions and related profit streams.
• Responsible for driving the overall revenue and closing subscriber base for the Consumer Segment within EMTS.
• Responsible for driving acquisition and retention on all value propositions within the Segments.
• Spearhead the development and rollout of consumer promotions aimed at growing the company's volume market share.
• Take a lead role in the drive for growth of volume market share of EMTS's subscriber base
• Collaborate with the CVM and research teams to develop consumer marketing insights aimed at acquiring intelligence on the preferences and behavioral patterns of the consumer market within the Nigerian operating environment and converting opportunities into measurable initiatives to meet customer needs.
• Coordinate cross-departmental teams and other relevant internal and external contacts to develop and maintain a thorough route to market strategy for the Segments.
• Liaise with the Brand and Experience division in defining effective channels for communicating defined/approved initiatives aimed at creating awareness in the consumer markets.
• Liaise with the relevant marketing divisions/units to ensure successful launch of products targeted at EMTS's consumer market.
• Develop a customer lifecycle extension plan for EMTS's consumer market segment and proffer recommendations to the Head, Product & Digital Services.
• Propose new product initiatives/options for convergence targeted at EMTS's consumer market segment to the Head, Product & Digital Services.
• Provide clear direction, set targets, prioritize task and assign responsibilities to each member of the team.
• Implement initiatives to drive sub-urban penetration and harness opportunity in non-metro focused locations
• Provide recommendation on planning and managing the human and material resources of the unit to optimise performance, morale and enhance productivity.
• Manage inter-functional relations to ensure synergy across the various departmental functions.
• Provide leadership and guidance to team members and manage subordinates' performance towards the achievement of overall team objectives.
• Prepare/compile agreed periodic activity and performance reports for the attention of the Head, Product & Digital Services.
• Perform any other duties as assigned by the Head, Product & Digital Services.

Educational Requirements

• First Degree or equivalent in a numerate discipline.
• Minimum of six (6) years relevant work experience.
• Knowledge of Marketing Strategy and execution
• Knowledge in Management of Product and Services
• Knowledge in Communication Strategy
• Analytical skills