Lead Generation Specialist at PoweredUp Consulting

Job Summary

• Research and build target lists: Nigerian SMEs, online sellers, growing brands, and international businesses that need a development partner. Reach out through LinkedIn, email and WhatsApp, with personalised messages and steady follow-ups.
• Run short screening calls to confirm each prospect's need, budget, decision-maker and timeline. Book qualified calls into the executives' calendars, with a clear brief for each one.
• Keep every contact and stage up to date in the CRM.
• Follow up on inbound enquiries from the website, social media and referrals.
• Work with the Social Media Manager so that content supports outreach: share what prospects ask and object to, feed in topics worth posting about, and pick up leads that come through social channels. Work with the engineering lead for technical explanations and the product designer for design questions, so that what you promise a prospect is accurate; you do not need to answer technical questions yourself, you need to know who to bring in.

What we're looking for

• 1 to 3 years in B2B sales, lead generation or business development, ideally at an IT company, agency or SaaS business. Excellent written English.
• You write messages people actually reply to.
• The ability to explain software, e-commerce and SEO in plain business terms (no coding needed). Comfort with weekly targets and a track record you can show in numbers. Hands-on experience with a prospecting tool such as Apollo.io, LinkedIn Sales Navigator or similar, and an organised working style with a CRM (HubSpot, Zoho, Pipedrive or similar). A bonus if you have a network among Lagos business owners or experience selling to UK or US clients.