Lead Generation Analyst at Bulb Africa

Responsibilities

• Create compelling and targeted copy for email campaigns and marketing automation workflows
• Implement and manage marketing automation platforms (and CRM) to streamline lead generation and nurturing processes
• Drive demand-generation efforts through innovative and data-driven strategies
• Design and implement lead nurturing strategies using email, SMS, phone calls, etc. To move prospects through the sales funnel

Qualifications

• 4+ years of experience in content development, copywriting, lead generation, or digital marketing.
• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• Proven success with demand generation campaigns across platforms like Google Ads, LinkedIn, and content calendars and executing content strategies.
• Strong writing and editing skills, with a focus on SEO and digital marketing.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficient in marketing automation, CRM systems, and data analytics tools.